US Social Networking Apps Q4 2020: A Trend Analysis by Sensor Tower

The final quarter of 2020 brought varying performance results for the top social networking apps in the United States. Compiled by Sensor Tower, the following insights highlight the trends in downloads, revenue, and weekly active users across both iOS and Android platforms.

Facebook saw a steady revenue increase in Q4, ending with $1.37M in the last week of December. Downloads peaked at 985K in the first week of December, while weekly active users fluctuated, reaching a high of 222M in mid-December before dropping slightly to 221M by year-end.

Discord - Chat, Talk & Hangout experienced a significant revenue spike in the third week of December, hitting $973K. Downloads saw a decline from 907K in early October to 577K at the end of December. The weekly active users showed a modest increase overall, ending the quarter with 24.7M users.

Messenger generated revenues around $93K to $111K, with a dip to $80K in the third week of December. The app's downloads reached a high of 870K in early December, with a dip to 810K in the final week. Weekly active users saw a gradual decrease from 138M to 133M throughout the quarter.

WhatsApp Messenger had negligible revenue figures, but downloads remained robust, peaking at 621K in the third week of December. The app's weekly active users showed a slight uptick at the quarter's end, rising from 84M to 85.6M.

Google Meet, despite having no reported revenue, saw downloads surge to 423K in the third week of December. Weekly active users also peaked in the same period with 8.5M, despite a general trend of decline in the earlier weeks of the quarter.

For more detailed insights and analysis, visit Sensor Tower, where the data reflects the ever-changing landscape of social networking app engagement.